How Important will Video content become?

Think about this; by 2017 video content on the internet will account for 69%. More than half and only 31% from being 100%.

So what does this mean?

The bottom line; faster internet, and more access to the internet are driving the popularity of video. Written content is nice like this blog, however, a video tends to be easier to consume.

Video is usually a solution to a problem. More people turn to videos to have their problems answered. The most viewed videos are “how-to” videos.

When you produce a video think about your message. The message should reflect the needs of your customers or clients. You are solving their problem. While there are many great articles, that will touch on their subjects, videos that are fun, interesting, and informative give customers and clients what they need. Another consideration is that videos have the ability to be distributed across a multitude of social media platforms.

Recently, Facebook introduced Facebook live, a very easy-to-use platform that allows you to go live at an event or to provide instant information to your customers. Other platforms include Periscope, Instagram, and Snapchat albeit in a shorter format, but an ability to get your message to your public in a fun and interactive way.

While written content is important especially on websites because it drives Search Engine Optimization, videos will be what will drive business, because of their ability to tell the story,  introducing the clients to your brand or service, and the ability to build reputations.

If you like what you see and hear, and you are sold.

Video has especially become important in Real Estate marketing. While photos are used on listings, a video is an opportunity for an agent to tell a potential buyer more about the listings, or to provide information that will help tell the story.

​What is your story? Remember a photo is worth a thousand words, but, a video is worth 1.8 million.


RaDeana Montgomery has over 25 years of experience as a journalist, public relations practitioner, and communications strategist. Her passion is to help other entrepreneurs find their WHY but most importantly, created engaging and interesting content.