How Important will Video content become?
Think about this; by 2017 video content on the internet will account for 69%. More than half and only 31% from being 100%.
So what does this mean?
line; faster internet, and more access to internet is driving the
popularity of video. Written content is nice like this blog, however, a
video tends to be easier to consume.
is usually a solution to a problem. More people turn to video to have
their problems answered. The most viewed videos are “how to” videos.
you produce a video think about your message. The message should
reflect the needs of your customers or clients. You are solving their
problem. While, there are many great articles, that will touch on their
subjects, videos that are fun, interesting and informative give
customers and clients what they need. Another consideration is that
videos have the ability to be distributed across a multitude of social
Recently, Facebook introduced Facebook live,
a very easy to use platform that allows you to go live at an event or
to provide instant information to your customers. Other platforms
include Periscope,Instagram and SnapChat albeit in a shorter format, but an ability to get your message to your public in a fun and interactive way.
written content is important especially on websites because it drives
Search Engine Optimization, videos will be what will drive business,
because of their ability to tell the story, introducing the clients to
your brand or service and the ability to build reputations.
If you like what you see and hear, and you are sold.
has especially become important in Real Estate marketing. While photos
are used on listings, a video is an opportunity for an agent to tell a
potential buyer more about the listings, or to provide information that
will help tell the story.
What is your story? Remember a photo is worth a thousands words, but, a video is worth 1.8 million.