A new year, time to think about your social media strategy!
Have you thought about what your strategy is going to be for 2018?
media is an often confusing decision. There are SO many platforms, each
one with it’s own unique way of getting eyeballs to your product or
Questions I get
asked often. Should I have a Facebook page? (some say facebook is dead)
What about Twitter? (what’s a tweet anyway) Instagram? (do you have good
content to post) or the best what about Snapchat- our way through the
And while there are so many options this is how I answer those questions.
should have a Facebook Page…Why, because Facebook pays a lot of money
to ensure they rank well on google when people do searches. Do a google
search now of any business and see what you find. If they have Facebook
page it shows up on the first page. So for that reason alone you need
Facebook. Aside from that, if your demographics are between the age of
35-55 years of age then you need to have a Facebook page. Also, with
lots of conversation happening on Facebook, you need a page so that
people can link you and share your information. Very rarely now, do I
see people putting links to business websites on Facebook. Usually it is
a personal link to a Facebook account (which you don’t want) or a link
to the business page. Another bonus-you can share information on
Facebook, which is great because you want people sharing your content.
should be on Twitter…Why, because we are seeing more followers on
Twitter now because of the interface. It is easier to find people to
follow, which, in turn means they will follow you back (or so you hope)
Regardless, the numbers are higher and the best- they have increased how
many characters you can have now, doubling to 280. That allows you a
bit more information to craft your story. As well, many journalists are
using twitter to report on stories so if you are looking for immediate
information Twitter is the place to be. Another great feature of Twitter
is the hashtag #, this allows you to follow stories that pertain to
you, your business or your industry. Hashtags also are perfect for
finding the trends like #motivationalmonday or #TBT allowing you to get
your message to a larger audience, its a way to target what you want to
say. The average Twitter user is 37 years old, something also to keep in
mind with messaging. Twitter also allows for Retweets which, is great
for getting your content viewed. We Love Twitter!
should be on Instagram. It doesn’t matter what you are selling, anyone
can turn their business into something visual. It’s an opportunity to be
creative, and to connect with people on a more picture/video basis. Not
to mention, it is easy to get followers on that platform, and currently
we are seeing higher numbers on Instagram, over Facebook and Twitter.
We love Instagram because you can create great little short videos that
actually get noticed, whether you use your phone, an editing system or
that fun gadget Boomerang, all make it interesting and people love
also work well, but you should be creative with what you are posting,
think about those photos as product photos, professional and good
quality. Another bonus is the new #hashtag feature where you can see
posts that pertain to your industry. For example in video using #Video I
can see all posts that use that hashtag, great way to seek out
potential followers and customers. Personally we love Instagram, the
only down side is you can share the content, that I am hoping will
change soon. Also keep in mind the average age is between 18-35 years of
age. I suspect the young ones will move soon to SnapChat.
is a social media platform that I don’t have a lot of use for. Because I
want my content to stick around for longer than 30 seconds. This
platform is designed with the younger user in mind. It’s the place to
share your life which, sometimes it’s a bad thing. The average user of
SnapChat is 16-24 year. So if your business is selling to that age group
then SnapChat maybe your place. The only thing I do like about SnapChat
, is its fun face filter, although Facebook now offers something
similar so you can make them off that platform. I am sure as time
progresses and people move off Instagram SnapChat will become more
popular, but for the right not I wouldn’t waste my time on learning or
setting it up.
time is important, I would suggest starting with Facebook, then Twitter
then setting up Instagram. Once you have those three social networks
going look to LinkedIn, Google plus and YouTube. I will cover those ones
in my next blog.
If you have any questions please send me a message RaDeana@hotmail.ca